A mascot is more than a costume, it's a living representation of your brand. It provides an immediate presence at match days, trade shows and events, making people stop, smile and engage. At the same time, the mascot builds identity and recognition over time. It becomes a face that can meet your audience, create photo and video moments, and act as a confident ambassador for your values.
If you are clear about your wishes and needs from the start, the process will be easier and more efficient. Here are some points to consider before you get in touch.
EXPRESSION AND MESSAGE
- Personality, ex: friendly, energetic, calm, funny, heroic
- Core message (e.g. “inclusive and safe”) to be reflected in behavior/expression
COLOR AND SHAPE
- Primary/secondary colors (hex/pantone), club colors, pattern
- Possible logo and placement (chest, cape, caps, shorts), number and size
- Body shape (slim/compact/fluffy), head-to-body ratio
APPLICATION AND ENVIRONMENT
- Where: Indoor/outdoor, artificial turf/parquet, trade show floor
- Activities and mobility: selfies, light dancing or more acrobatics
DETAILS THAT MUST BE INCLUDED
- Any garments/accessories
- Material texture, e.g.: smooth, fabric/fleece, faux fur
- Technical needs, e.g.: transparency, removable parts
We guide you through the entire mascot development process, whatever your starting point. If you don't have a ready-made idea, we can help with concept development and design from scratch. If you already have drawings or an established expression, we can further develop this into a functional and production-ready costume. Through close dialog, we ensure that the mascot has the right expression, proportions and user-friendliness, while at the same time ensuring comfort, visibility and safety for the user. The result is a mascot that works in practice and communicates clearly to the target group.